Lead Me Down is the second single taken from my upcoming Experiments EP and is the first to get an official video. This is definitely one of my favourite songs I have written and recorded as it feels really true to where I am in my life at the moment. When I finished the EP, I realised that I had written a narrative running between the tracks because I had been writing about my own experiences. For this reason I felt like all the songs were equally important and all should have videos to go with them.
The first two lines of ‘Lead Me Down’ are:
“The strobe lights flicker, lighting up your face,
I watch the patterns, watch the angles that the flashes trace.”
so when I was brainstorming ideas with the video production team, we decided it would be fun to play with lighting effects as the theme for Lead Me Down. The video is centred around changes in lighting from strobes, to silhouettes and different colours. The song is about meeting someone in a bar and knowing they are wrong for you but feeling like you want to be impulsive and ignore the voice of reason in your head. The lyrics are about being reckless and doing something you know you shouldn’t do. I think the video really captures the dark, sexy and mysterious vibe of the track and I’m extremely happy with the end result!
Check out the video on YouTube below, and Lead Me Down is available to buy/stream now on iTunes, Spotify, Amazon and all other major digital retailers
Video shot, edited and produced by Cosmic Joke.
Call Me Whatever You Want was the single that I chose to use to promote the release of Not Stupid Anymore (The Deluxe Version) as it was so catchy and upbeat. It was actually the first song that I ever professionally recorded so, for this reason, I chose to keep the imagery fairly simple and just focus on the lyrics and the message I wanted to get across. The song is about finally having the courage to move on from a relationship and admitting to yourself that it is not working. The concept of the person leaving not being ‘the bad guy’ but being the brave and selfless one is what I wanted to get across with this. I felt that this was a slightly new perspective on a typical relationship milestone and something I wanted to explore. The pink crumpled background in the video with the lyrics on top is almost like a goodbye letter that has been written and then discarded, which I thought was perfect for this song with its theme of a bittersweet farewell.
As Not Stupid Anymore was released in April, I felt like a summery, happy video would be really perfect for this track as we were approaching hotter months of the year! For this reason, we decided to shoot in Portugal and create something with really vibrant colours and a positive energy. The end result was a ‘flipbook’ type of effect, with lots of snapshots played in quick succession, giving the feel of holiday memories. The pictures were interspersed with performance videos of me in different coloured bikini tops and pop-ups of the key lyrics in the song. We focused our scenes on the most quintessentially summery things like sangria, the beach, the pool and partying to create the most fun snapshots we could! Also, as the song is about love and girl power, I couldn’t help but add some heart shaped sunglasses and a heart shaped rubber ring!
For my second single, Falling Back Together, I thought it would be really fun to do a GoPro type video, following me around my favourite places near where I live, in Manchester. We shot mainly in four locations: the centre of the city, Crosby beach (near Liverpool), The Edge and Etherow Country Park, which are both in Cheshire. The UKG mix of Falling Back Together was used as the lead mix for the video, which worked really well as it has a real sense of movement in the track, matching the walking in the video. So many of my favourite places are featured in the video, including The Northern Quarter in Manchester, the cathedral and the forest at Etherow! I decided it might be a good idea to do a black and white lyric video to really emphasise the meaning behind the words of the song, and make it even easier for people to learn them!
Stuck in Limbo was my first ever single and for my debut video we shot down in the south of England. The song is about a difficult relationship and feeling like you are trapped in a bad place because you can’t let go of the good memories and move on. We ran with this theme and decided on a video concept of me being stuck in the city, unhappy, whilst reminiscing on happier times on a summer road trip, almost like a daydream. The city scenes were shot in Milton Keynes and we travelled down to Kent to shoot the beach scenes. We found some really cool abandoned boats and shacks in the Dungeness Nature Reserve, giving us some interesting scenery shots!